Good GUI = Great business. Period.This is a featured page


Ever wondered why some websites seem to get customers day in and day out while others scramble to ensure just a trickle? If your GUI is making customers frustrated, exhausted and downright angry – then it’s a sure sign it’s the culprit for dipping sales! Here are 4 top factors to ensure superior GUI on your online store:

  1. Logical considerations: Your information architect team is meant to identify the type of information that needs to get communicated on your site. Depending on this the logical framework and structure of the site is developed. This is in essence the foundation of your site and need

  1. The aesthetic design: Once the logical framework has been established its time for your graphic designing team to enhance the visual aspect. Through compelling visual imagery, interactive content and aesthetic elements, brand guidelines and messaging are also infused into the design aspect. This is a fine blend of great usability combined with portraying brand identity.

  1. User centric design: At the end of the day it’s the customer who will use your online store. Hence it only makes sense to test it comprehensively for any stumbling blocks to usability, navigation and associated issues. Any hindrance to accessibility needs to be quickly corrected. Bugs and potential glitches need to be monitored on a continual basis to ensure high quality user experience online. Even online behavioral patterns need to be assessed. Aspects like placement of the most important items on the top right hand corner, ensuring clean uncluttered design are all part of this process.

  1. Door to door sales mentality: While modern technology is good, it is also sensible to infuse a bit of old fashioned approach to sales. The regular door to door selling mechanism can help in improving user interaction online. By leveraging seasoned sales personnel who have employed traditional selling tactics, your online store can enhance sales better. Aspects such as consumer psychology and color theory etc. all are useful in improving sales statistics on your e-commerce portal.


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amycool2 		Latest page update: made by amycool2 , Dec 4 2007, 2:25 AM EST (about this update About This Update amycool2 Edited by amycool2


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